Built from Real Experience
Flow Keeping Was Built Because Business Owners Need Better Financial Visibility.
Flow Keeping was built around a simple belief: business owners should be able to use their financials to lead, not just look back. Too often, the books are delayed, scattered across systems, or too disconnected from day-to-day operations to guide real decisions. Flow brings sales, banking, and accounting data into one real-time platform so owners can see the full picture and run with more clarity.
Why Flow Keeping Exists
Built by an Owner Who Needed Financials He Could Actually Use.
Flow Keeping was created to solve a real operational problem: business owners making important decisions without the information they need when they need it.
Sutton Smith
Founder, Flow Keeping
From Frustration to Clarity
“I did not need more reports. I needed one place to understand and run my business.”
For one of my businesses, LA Airsoft, I was constantly bouncing between Shopify, Regions, Amex, Xero, spreadsheets, and whatever my bookkeepers were emailing me. My cash balances, overhead, true COGS, and actual profit were scattered across dozens of tabs. The business was growing fast, but with outdated financial tools, I had no clear picture of whether we were truly profitable or where the cash was actually going.
That is why I built Flow Keeping. Flow was built from my own operating experience to connect sales, banking, and accounting data into one real-time system — giving owners a clearer financial picture, more useful workflows, and a better way to run the business.
Flow Keeping was built from firsthand experience — by someone who understands what it feels like to run a business without clear numbers, and what changes when you finally have them.
Founder-Led
Built by an operator
Business-Tested
Used in real daily operations
See the plans, then choose the level of support that fits your business.
What We Built
Built with Real-Time Visibility, Industry-Tailored Financials, and Accurate Automation
Flow Keeping brings your sales, banking, and accounting data into one live system with industry-tailored account structure, automated transaction categorization, and optional U.S.-based bookkeepers that actually understand your business.
Accounting Tailored to the Way Your Business Actually Operates.
Instead of forcing every business into the same setup, Flow Keeping tailors your financial accounts to your industry, using customized chart of accounts along with deeply mapped bank rules to automate transaction categorization and keep your books more organized from day one.
With sales data flowing into the system and bank rules helping automate transaction handling, Flow gives owners a live financial view that is easier to follow, easier to trust, and far more useful than looking back at month-end reports.
Connects with the tools you already use:
Shopify
Amazon
Square
WooCommerce
QuickBooks
Xero
Plaid
Toast
Real-Time Financial Dashboard
Live bank transactions, processor payouts, channel revenue, and expenses — all in one view, updated in real-time, not last month.
Industry-Tailored Financial Structure
Your account structure is tailored to your industry, so your financials better reflect how your business actually operates and spends.
5,000+ Automated Bank Rules
Hard-coded categorization rules mapped to every industry mean transactions land in the right bucket automatically as they come in.
Optional U.S.-Based Bookkeeping
Add a dedicated bookkeeper who works inside your Flow platform — delivering monthly reports, clean and accurate books, and a year-end package for your CPA.
Start Free Today
See What Your Business
Actually Looks Like.
We built Flow Keeping so business owners can see the full financial picture in one connected, real-time platform. Connect your accounts, understand where the business stands, and move forward with clearer numbers.
No credit card required. Start seeing your numbers in minutes.